Carrefour shoot in Dubai with Kell Mitchell
For the Carrefour campaign, the creative direction centered around constructing a visual narrative akin to a family photo album — authentic, observational, and emotionally resonant.
We approached the shoot with a docu-style lens, using personal up close composition to maintain a sense of intimacy and realism. We aimed to highlight subtle, unscripted moments to visually express how Carrefour facilitates care in the everyday – letting human connection take the lead.